Commonly Used Terms in Content Writing, Blogging and SEO

Commonly Used Terms in Content Writing Blogging SEO

Commonly Used Terms in Content Writing, Blogging, & SEO

We use many terms in content writing, blogging and in SEO on a daily basis but these terms can be a hinderance for new learners. We will try to explain all the commonly used terms in blogging and SEO in an easy way to let the learners know that these are very easy and helpful for them.


Acronyms used in Blogging

  • URL: (Uniform Resource Locators) URL are addresses for a page or post on the web.
  • WWW: www is an acronym of World Wide Web.
  • HTTP: It stands for Hypertext Transfer Protocol.
  • HTTPs: It stands for Hypertext Transfer Protocol Secure.
  • SSL: It stands for Secure Sockets Layer. We use it to encrypt data for security measure passed between the browser and web server.
  • HTML(Hypertext markup language) It is the language that is used to create web pages.
  • SEO (Search Engine Optimization): Techniques to improve a website’s visibility on search engines.
  • Call to Action (CTA): Prompts to encourage a specific action from the audience.
  • CPC: Cost Per Click, means how many revenue is received on a click on ads click on a website.
  • CPM: Cost per Mille means average cost earned on thousand page views.
  • RPM: Revenue per Mille means average cost earned on thousand ads link click.
  • AMP: AMP stands for Accelerated Mobile Pages (AMP) and designed to view sites on mobile phones.
  • DA: DA stands for Domain Authority. It is a Moz metric used to predict a domain’s ranking ability based on many aspects.
  • PAPage Authority is same like DA that predicts ranking ability of a site’s page.
  • CMS (Content Management System): Software for creating and managing digital content.
  • SERP (Search Engine Results Page): The page displayed by search engines in response to a query.
  • User Experience (UX): The overall experience a person has when interacting with a website.
  • Click-Through Rate (CTR): Percentage of clicks on a link compared to impressions.
  • KPI (Key Performance Indicator): Metrics used to measure the success of content.



Difference between Website, Blog, and a Niche

Website: A website is an umbrella terms. It is a platform that is accessible through any device through media and contains content for the users. (E.g. Wikipedia)

Blog: Blogs are sub category of websites that contain informal, conversational articles for the visitors. (E.g. a blog on skin care)

Niche: A niche is a bottom level category of website that is a specialized segment of the market or topic. (E.g. a website on face pigmentation)


Terms Used in Blogging

  • Traffic: Visits to a website are known as traffic.
  • Target Audience: The specific group of people a piece of content is intended for.
  • Engagement: The level of interaction and involvement from the audience.
  • Clickbait: Sensationalized content designed to attract clicks.
  • Bullet Points: Concise, bulleted lists for easy reading.
  • Anchor Text: Clickable text in a hyperlink.
  • Evergreen Content: Content that remains relevant and valuable over time.
  • Referral Traffic: Traffic sent to a web page from an another web page.
  • Thin content: Content that adds little-to-no value to the visitor.
  • Organic: When a search engine provide an information to a searcher by own matrix.
  • Caching: Cashing is a saved version of a web page on cache memory.
  • Auto-generated content: Programmatically generated content that is not written by humans.
  • Link volume: The number of links on a website.
  • Domain name registrar: A company that handles the reservation of domain names.
  • Guest blogging: Guest blogging involves creating an article to a publication in the hopes that they will feature your article and allow you to include a link back to your web page.
  • Crawling: It is a process by which a search engine discovers url of a web.
  • Indexing: The indexing is storing and organizing of content by search engine during crawling.
  • De-indexed: A url or group of urls being removed from Google’s index.
  • Crawl budget: The average number of urls a search engine bot will crawl on your site during crawling.
  • Sitemap: A list of URLs on a site that a crawler can use to discover and index content of your site.
  • Search volume: The number of times a keyword was searched on a site.
  • Unique Visitors: The number of distinct individuals visiting a website.
  • Bounce Rate: Percentage of visitors who navigate away from a site after viewing only one page.
  • Conversion Rate: Percentage of visitors who complete a desired action.
  • Scroll Depth: How far a user scrolls down a webpage.
  • Impressions: The number of times content is displayed.
  • Micro-content: Short, concise content designed for quick consumption.
  • Landing Page: The webpage where a visitor first arrives on a website.
  • Above the Fold: Content visible on a webpage without scrolling.
  • Below the Fold: Content visible only after scrolling down on a webpage.
  • Inbound Marketing: Attracting customers through valuable content and experiences.
  • Outbound Marketing: Traditional advertising methods to reach potential customers.
  • Branding: The representation and identity of a brand.
  • Content Distribution: Strategies for sharing content across various platforms.
  • White hat SEO: SEO practices that are proposed by Google.


Terms Related to SEO


  • Keywords: Words or phrases relevant to a topic, used for SEO.
  • Meta Description: It describes the contents of the page that they’re on.
  • Keyword Difficulty: How difficult it is for a website to outrank their competitors.
  • Long-tail keywords: Keywords containing more than three words.
  • Alt text: Alt text stands for Alternative text used to describe the images.
  • Keyword stuffing: Excessive use of main keywords and their variants.
  • Target Keywords: Specific words or phrases aimed at improving SEO.
  • Featured: A prominent and detailed piece of content.
  • Tone: The attitude or style of writing.
  • Duplicate content: Content that is repeated two or more time.
  • Caption: Explanatory text accompanying an image.
  • Thumbnail: A small image representing larger content.
  • Infographic: Visual representation of information using graphics.
  • Trending: Content popular and widely discussed.
  • Plagiarism: Presenting someone else’s work as one’s own.
  • Credibility: The trustworthiness and reliability of content.
  • Byline: The name of the author credited in a publication.
  • Author Bio: Information about the writer included in a piece.
  • Readability: How easily text can be read and understood.
  • Long-Form Content: Lengthy, in-depth content.
  • Short-Form Content: Concise and brief content.
  • Content Audit: A systematic examination of all content on a website.
  • Backlinks: Links from other websites that point to your content.
  • Internal Linking: Links within a website pointing to other pages.
  • Link exchange: Link exchanges is “you link to me and I’ll link to you” tactics.

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