-
What is Search Engine Optimization? | Types of SEO
Search Engine Optimization (SEO) is a digital marketing strategy aimed at enhancing a website’s visibility in search engine results. In essence, it involves optimizing various elements on a website to improve its ranking when users search for relevant terms or phrases. The primary goal of SEO is to increase organic (non-paid) traffic to a website by aligning its content and structure with the algorithms used by search engines like Google or Bing. SEO encompasses a range of tactics, from keyword optimization to link-building, all aimed at making a website more accessible and attractive to both users and search engines. SEO involves an intricate dance between website content, user experience, and…