What Does Keyword Research Mean in Blogging? All the bloggers and content writers are well familiarized with the term ‘Keyword’. While some new learners need a brief explanation for the term ‘keyword’ or ‘Keyword Research’. In blogging and content writing, “keyword research” is a process of discovering, placing and optimizing a specific word, a term, a phrase, or a sentence inside blog or article that users are likely to enter search engines. This process involves understanding multiple factors ranging from audience’s search behavior to search engines algorithm for providing SERPs. Why Keyword Research Is Important? There are over two billion websites that provide information to the visitors through different search…